Oracle NetSuite for Integrated Customer Relationship Management (CRM)

A central system to manage global sales, marketing, services, and partner organizations, and gain powerful customer insights.



One of Big Bang’s most popular financial systems is Oracle NetSuite, designed with native multi-subsidiary and multi-currency features combined. While the finance system is robust, it connects out-of-the-box with other departments in a unified business management suite including, Cloud CRM, HCM, and Manufacturing software.
Read on to discover why more than 40,000 organizations are growing their business on Oracle NetSuite.
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Case studies

Customer Success with Big Bang and Oracle NetSuite

Calego Accelerates Business Expansion With a Full NetSuite Implementation

About Calego Calego International Inc. started as a small leather goods company in 1931 and has since become one of the world’s leading developers and distributors of travel goods and wellness products. Calego has built the #1 rated and reviewed luggage brand, becoming one of the best-in-class omnichannel suppliers in North America. Ever-evolving, Calego recently…

“Big Bang has continued to stay engaged with us and follows up with us regularly to keep current on our business and our needs. The support team has been great and responds to users’ questions in a timely manner.”

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Leverage real-time data integrations between NetSuite CRM and SuiteCommerce and ecommerce to elevate the customer experience.

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Big Bang optimizes Oracle NetSuite

Big Bang’s team of trusted business advisors can help you get the most out of Oracle NetSuite from BSA (Business System Analysis) to implementation, migration, development, and even training. Big Bang’s team of expert consultants has been working with Oracle NetSuite for over a decade, developing sharp expertise on the Oracle NetSuite platform. We know how to integrate it with other platforms best to help your business evolve and grow.
  • Avoid common pitfallsHiccups, while implementing a new system, can happen. By leveraging Big Bang’s experience with Oracle NetSuite, you can avoid wasting time and resources. With more Oracle NetSuite certifications per capita than any other partner, the Big Bang team can show your team the ropes and avoid unforeseen problems.
  • Find the right balance between customizations and upgradesEverything is possible with open APIs and customizations. However, sometimes knowing where to stop and leverage a pre-built tool, platform, extender, or module can save time, money, and bi-annual upgrade costs. With the team at Big Bang, you will get the best advice on when customization is too much, or when it is the elegant solution required.
  • Leverage industry expertiseThere is something to be said for having “been there and done that.” By understanding the challenges in a given industry, the industry specialists at Big Bang will help Oracle NetSuite work with your other software and real business challenges.
  • No surprisesSurprises can be great, but let’s leave them for Birthdays! With Big Bang’s team of expert Oracle NetSuite consultants, there are no surprises because we lay everything on the table before we even start. By following Big Bang’s proprietary 7-step methodology called The Big Bang Experience®, we ensure your project runs as promised.

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Integrated CRM Solutions with NetSuite

  • Customer Service ManagementImprove customer experience and satisfaction, attract new customers, and lower service costs through customer service software integrated into your CRM. With complete access to key customer data in real-time, all key players who interact with customers (sales, support, service, and fulfillment) are equipped to support them best. 
  • Partner Relationship ManagementEstablish a seamless connection between partners and your organization while maintaining full control over every aspect of the partner-focused sales and marketing process, including joint marketing campaigns, lead co-management, sales forecasting, pipeline management, order processing, and easy-to-manage partner commissions and royalties.
  • Marketing AutomationBetter align campaigns and programs with your sales team. Generate highly qualified leads that are ready for sales engagement with NetSuite’s integrated marketing automation software (MAS) that streamlines your entire marketing process.
  • Easily Accessible + MobilePerpetuate collaboration and productivity with intuitive tools that enable your remote  workforce to upload and access key data anytime, anywhere easily. Plus, the SuiteCloud development platform allows you to customize mobile applications to your unique business needs.
  • Manage global sales, marketing, services, and partner organizationsIntegrated ecommerce capabilities and partner relationship management solutions help you reach networks in ways that make sense.
  • Boost sales productivity and establish efficient account managementMulti-channel communication that maintains a holistic view enables effective collaboration and team selling to modernize the sales cycle.
  • End-to-end solution to manage the complete customer lifecycleA single cloud solution that includes marketing and sales automation, customer service, and support.
  • Seamless flow of information across the entire customer lifecycle in real-timeA 360-degree view of your customers managed from lead through to opportunity, sales, fulfillment, renewal, upsell, and support.

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Manage the complete customer lifecycle with Oracle NetSuite

Join the more than 40,000 organizations growing their business on Oracle NetSuite. NetSuite's CRM is software that centralizes key customer data and makes it accessible to stakeholders in real-time. Informed interactions improve critical sales and marketing processes, increasing profitability, along with customer and employee experience.

Powerfully integrated with NetSuite ERP and ecommerce investments, NetSuite CRM intelligently manages all of your critical business processes from one central cloud-based solution. With no hardware costs, no recurring software maintenance costs, and up-front per user license fees, Oracle NetSuite offers a robust CRM solution for many of today’s growing enterprises, especially those already leveraging the NetSuite ERP ecosystem. The CRM system delivers powerful capabilities to maximize the value of customer interactions, including components specific to:
  • Sales AutomationEquip your sales teams with real-time access to prospect, customer, opportunity, and order records.
  • Customer ServiceComplete customer view with automated case management processes swiftly addresses with accuracy.
  • Marketing AutomationAutomate multi-channel marketing campaigns to align with sales strategies and efforts.
  • SupportEnable online-self service and communications and track support cases with precision and ease to increase responsiveness and customer satisfaction.

Key Benefits

  • A 360-degree of your customer profile, activity, and interactions elevates productivity across all your teams.
  • Spike sales performance through accurate forecasting, upsell, and commission management. 
  • Seamless integrations with your Oracle NetSuite ERP power sales performance management, order management, and partner management.
  • View all customer interactions and transactions in one easily accessible place including global sales, marketing, services, and partner organizations.
  • Real-time result tracking allows for continual fine-tuning of your campaigns to maximize ROI.
  • Gain real-time visibility and insight into campaign performance and ROI with robust analytics.

Oracle NetSuite CRM: Your Entry to Integrated Customer Relationship Management

Oracle NetSuite CRM is a cloud-based CRM solution that's part of the broader NetSuite ERP platform. It helps businesses manage the entire customer lifecycle—from lead generation to sales, fulfillment, renewal, and support—in one unified system.
It brings numerous benefits to your business and its customer relationship management efforts through:
  • A unified view of the customer by bringing all customer data—sales, support, and billing—is in one place.
  • Automation to reduce repetitive tasks like lead scoring, email campaigns, and follow-ups for higher productivity.
  • Ensuring scalability, making it ideal for fast-growing companies that need an all-in-one and customizable CRM.
  • Offering real-time dashboards and reporting for insights into sales forecasts, KPIs, and campaign performance.
  • Improving sales performance by helping sales reps track opportunities and pipelines more effectively.
  • Delivering global business support with multi-currency, multi-language, and multi-subsidiary features, which are essential for global teams.

Why Choose Our Oracle NetSuite CRM Services?

Although you may find many cloud solution consulting firms on the market, Big Bang stands out as unique and reliable due to our experience with CRM platforms and our insights into how they benefit our clients' businesses.
  • Our Years of IT ExperienceWith decades of proven IT expertise, we bring unmatched insights, reliable solutions, and the strategic vision needed to guide your business toward long-term success in a competitive market. This makes us an ideal choice to help you with anything related to NetSuite CRM.
  • Custom Solutions You NeedWe don't believe in the one-size-fits-all approach. Every solution we build is customized to your processes, goals, and industry. This helps us ensure seamless alignment with how you operate and where you want to see your business in the future.
  • Team of Trained ExpertsOur certified professionals have been working on NetSuite for a decade now. Each team member is trained, experienced, and qualified to help you. This enables them to deliver measurable value tailored to your unique business needs, no matter what they are.
  • Flexible Engagement PlansWhether you need end-to-end support or project-based expertise, our flexible engagement models adapt to your timeline and budget. This approach helps you stay in control of how you spend your hard-earned money with us, every step of the way.
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End-to-end Oracle NetSuite CRM Services

At Big Bang, as a top Oracle NetSuite CRM consulting agency, we bring all the services you need to leverage NetSuite CRM at your business. Here's how we can help you achieve your business goals with Oracle NetSuite CRM.
  • Implementation ServicesFrom day one, we tailor your Oracle NetSuite CRM implementation to align with your business processes, goals, teams, and workflows. Our experienced consultants ensure a seamless setup to eliminate roadblocks and minimize downtime, helping you achieve long-term success. More than just implementation, we empower your teams with the Oracle NetSuite CRM system, which delivers value from the start.
  • Integration ServicesAt Big Bang, we connect your NetSuite CRM with the tools and systems your business depends on—whether it's marketing automation, ERP, eCommerce, or custom apps. Our integration experts ensure everything flows smoothly, so your teams have a complete, real-time view of every customer interaction. This ensures no sync issues and consistent, actionable insights.
  • Data Migration ServicesMigrating data can be daunting. But with the Big Bang, it doesn’t have to be. We handle your data migration with precision and care. We rely on proven processes and workflows to ensure accuracy, security, and minimal disruption to your operations. With a trained team of NetSuite migration experts, we make your transition to NetSuite CRM clean, complete, and hassle-free.
  • Optimization ServicesAlready using NetSuite CRM but not getting the results you expected? Our optimization services dive deep into your current setup to uncover inefficiencies, missed opportunities, performance gaps, and productivity lags. We also fine-tune your system to improve usability and drive better outcomes, turning your CRM into a true revenue-generating asset with smart workflows.
  • Training and SupportYour success with NetSuite CRM is only as good as your team’s ability to use it. And we understand this perfectly at Big Bang as a top cloud consultancy firm. That’s why we offer hands-on training sessions, personalized guidance, and responsive support when you need it. Whether you need onboarding for new users or ongoing help with advanced features, we are with you every step of the way.

Oracle NetSuite CRM: Key Features for Your Growth

Oracle NetSuite CRM offers numerous features that can benefit your business for data analysis, decision-making, and customer service.
  • Automate MarketingWith NetSuite CRM, you can say goodbye to manual campaigns while welcoming automated marketing. NetSuite also lets you nurture leads, segment audiences, and personalize outreach without lifting a finger. Your team can achieve the targets with NetSuite CRM and never worry about missing them.
  • Faster Sales ForecastingOracle NetSuite CRM provides powerful tools to predict revenue, monitor pipeline health, and guide strategic planning. These features let you get ahead of the curve with accurate, data-driven sales forecasting and prepare your team for the demand efficiently.
  • Real-time DashboardsNetSuite CRM's real-time dashboards give you instant visibility into KPIs, sales performance, customer trends, and more. And the best part is that you can customize the dashboards to reflect your goals and targets without any deep tech skills.
  • Exceptional Customer ServiceWith a 360-degree view of every interaction, NetSuite CRM helps your team respond faster, resolve issues smarter, and build loyalty effortlessly. This allows you to support your customer comprehensively, no matter what their needs are.

Gain valuable insight into your customers - and in real-time - with NetSuite CRM.

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Frequently Asked Questions

What Does Oracle NetSuite CRM Do?

Oracle NetSuite CRM is a fully cloud-based customer relationship management solution that improves customer relationships. Different aspects of sales management, customer support, marketing campaign management, and service delivery enable personalized buyer experiences at every touchpoint.

How Does Oracle NetSuite CRM Enable Sales Automation?

Oracle NetSuite CRM automates such key sales processes as lead generation, qualification, and follow-up.  This allows sales teams to focus on closing deals and building relationships, while automation handles routine tasks to boost efficiencies.

Does Oracle NetSuite CRM Integrate with Other Business Systems?

Oracle NetSuite CRM connects other Oracle NetSuite modules, such as ERP and financial management, in addition to other third-party tools.  In this way, customers have a unified view of data, and companies offer consistent customer experiences through every channel.

How Does Oracle NetSuite CRM Enrich Customer Service?

Oracle NetSuite CRM enables the customer service team to see a detailed profile and service history of customers, thus being able to more effectively resolve issues. This allows teams to proactively support and enhance customer satisfaction and loyalty.

What Analytical Capabilities Does Oracle NetSuite CRM Offer?

Oracle NetSuite CRM incorporates analytic and reporting capabilities, providing questions on all aspects from sales performance to customer behavior to marketing campaign effectiveness. With this insight, an organization makes data-driven decisions and optimizes strategies.

What is Oracle NetSuite CRM and how does it fit within Oracle’s CRM system?

Oracle NetSuite CRM (or Oracle NetSuite Customer Relationship Management) is a cloud-based CRM system that delivers a unified view of prospects, customers, partners, and vendors, centralizing sales, marketing, and support operations across the customer lifecycle.

Is NetSuite an ERP, a CRM, or both?

NetSuite is a comprehensive ERP system that includes integrated CRM modules. While it's primarily an ERP system, its built-in CRM tools like sales force automation and customer service management ensure seamless collaboration between business operations.

Which key CRM features does NetSuite offer?

NetSuite CRM software offers sales force automation, marketing automation, customer service management, partner relationship management, opportunity and order management, forecasting, and real-time analytics all in a unified dashboard.

What makes NetSuite CRM different from other CRM systems?

NetSuite stands out through its 360-degree customer view, ERP integration, built-in analytics, multichannel support (email, phone, social media), customizable workflows, and scalability for growing businesses.

How do NetSuite CRM modules integrate with other Oracle NetSuite services?

NetSuite CRM modules are part of Oracle NetSuite software’s modular architecture. CRM functions integrate seamlessly with other modules like CPQ, contract renewals, and incentive compensation enabling end-to-end automation from leads through fulfillment.

How is NetSuite CRM priced and implemented?

Oracle NetSuite CRM comes bundled with the core NetSuite ERP platform. Pricing uses a modular SaaS model comprising base package, user licenses, add-on modules, and service tiers. Implementation involves a one-time fee covering setup, customization, data migration, and training.

Can businesses use NetSuite CRM independently of ERP?

NetSuite’s CRM features can't be purchased standalone they’re included in the ERP suite. However, you can primarily use CRM-related functions even if you don’t need ERP functionality yet.

What new CRM enhancements came with the latest NetSuite release?

In the NetSuite 2025.1 release, CRM enhancements include security improvements for external case response links, updated performance case metrics by time zone, partner role permission updates, and expanded “Customer 360” metrics.

What support and resources are available for NetSuite CRM users?

NetSuite customers have access to SuiteAnswers—a searchable knowledge hub with support articles, best practices, and training content. There’s also a robust help center providing FAQs, release notes, community forums, and training resources.

What recent AI enhancements has Oracle added to NetSuite that impact CRM or pricing capabilities?

Oracle has started embedding targeted AI tools into NetSuite, such as a chatbot interface that helps generate complex quotes (like for configurable products), increasing efficiency for sales teams and e-commerce users.

What is a CRM platform?

A CRM platform is a software that businesses use to manage and improve their interactions with current and potential customers. The platform helps your teams work smarter, respond faster, and build stronger relationships across the customer journey.

Do I really need Oracle NetSuite for CRM?

Yes, Oracle NetSuite CRM is one of the best options on the market, offering numerous benefits to businesses of all sizes. It allows you to gain 360-degree insights into your customers, automate lead-to-cash workflows, use better data for decision-making, and help the support team with full customer history. In a nutshell, the platform lets you grow without worrying about its scalability.

Can I migrate from other CRM tools to Oracle NetSuite CRM?

Yes, you can. We can also help you with the migration process. 

Will my services be affected if I migrate from another CRM to NetSuite CRM?

Well, it depends. At Big Bang, we plan the migration process so that its impact on your business is minimal. We use intelligent tools, systems, and workflows to carry out the migration quickly. This compartmentalized approach reduces the impact on your business.

Can you optimize our Oracle NetSuite CRM platform?

Yes, we can help you with that. We have a dedicated team with extensive experience and insights into the platform, enabling us to optimize it. 

How much does it cost me to hire a CRM migration consultant?

The cost of hiring a CRM migration consultant can vary depending on your migration project and specific requirements. Speak to your preferred CRM migration consultant to understand the cost and pick the best one. You can also consult our expert team for free to learn more.

Does Big Bang offer customized services?

Yes, we offer custom Oracle NetSuite CRM services to all our clients. We understand that each client is unique and has specific goals for using a CRM. Hence, we tailor-make our services to fit these needs for each of our clients.

We are implementing Oracle NetSuite CRM for the first time. Can you help?

Yes, we can help you implement NetSuite CRM in your business. Apart from implementing it, we can also customize and optimize the platform to meet your business’s specific needs so that you can drive maximum value from your investment.