Big Bang’s responsive support has kept thetubestore.com a group of happy NetSuite power-users
About thetubestore.com
thetubestore.com went live for the first time in February of 1999, serving a niche market of guitar players, retail stores, and repair shops looking to purchase and replace their vacuum tubes. These vacuum tubes are used in the majority of guitar amps and in many high-end audiophile sound systems and allow users to amplify the sounds in a completely different way from all solid-state amplifiers. Today they are the biggest online retailer of Vacuum Tubes and have no intention of slowing down.
To find out more visit: thetubestore.com
The Challenge
After several years of limited growth due to outdated technology, thetubestore.com implemented NetSuite, the world’s leading Cloud ERP, and regained momentum in sales and revenue by leveraging insights uncovered with better technology. NetSuite allowed thetubestore.com to operate more efficiently both administratively and online. However, certain aspects of the platform did not allow them much flexibility when it came to certain types of sales and payments. thetubestore.com was in need of a reliable and responsive partner to help customize the platform and help them configure NetSuite to help manage their sales and growth according to the needs of their ever-growing client base. For example, many clients do not know the specific add-on items compatible with each tube and they wanted to sell pre-made customized packages for each individual need but did not know how to program this idea into NetSuite to make it a reality. The website’s unique needs were beginning to show through. Daniel Koetsier, thetubestore.com’s President, was in need of expertise to enhance the site’s capabilities and functionalities.
The Solution
Daniel Koetsier, President of thetubestore.com chose Big Bang as the trusted partner of thetubestore.com because of a previous relationship with Mark Rhyman, Big Bang Co-CEO. “Once you work with Mark, you don’t feel the need to look anywhere else for support, so it was an easy transition”. Customization and configuration for multi-country customers, the population of “bundles” for customized tube packages to simplify client experiences, and advanced checkout and carts were three of the projects successfully undertaken by Big Bang. Each project was completed as requested. Interestingly, the customized bundles built by Big Bang are now a large portion of thetubestore.com’s sales revenue.
thetubestore.com continues to work with Big Bang for ongoing support and project management because of the valuable long-term relationships made with the expert Big Bang consultants. “Our Senior Consultant knows our business. We’ve developed a relationship with him and that is really important because it cuts down on time; there is no re-learning involved and maintaining relationships is a huge part of my business” says Daniel.
