Ysé is a lingerie and swimwear brand launched in 2012 with the desire to develop pieces that accentuate the woman’s natural body – no padding, just well fit with quality European materials (Calais lace, French and Austrian tulles, Italian microfiber).
The brand has a strong digital presence as it is mainly distributed via its
eShop. Still, the network of Ysé boutiques is also growing with 3 boutiques in Paris (117 rue Vieille du Temple, 75003, 2 rue Guichard, 75016 and 75 rue Legendre, 75017 Paris), a boutique in Lyon, Bordeaux and Aix, and a corner at Le Bon Marché (Paris). The brand also creates exclusive collections for Sézane (bath) and Monoprix (lingerie).
A few words about the company and its work spirit: Ysé is currently in a growth period with many exciting and innovative projects on the go. Top priorities of customer satisfaction, empathy and trust, entrepreneurship, agility, ambition and simplicity guide the actions of each team member.
“The discussion (with Big Bang) was simple, and I felt we understood each other on the issues, especially on omnichannelity. Big Bang also allowed me to confirm the choice of NetSuite, Shopify, and Celigo, the core of our architecture.”
- MSoline Brissault, Director of Operations and Projects, Ysé.
