Of the many sales performance management tools available today, few have become more widespread than Salesforce. With its easy-to-use interface, impressive data integration, and powerful software capabilities, it’s little wonder that Salesforce has been quickly adopted by many businesses striving to improve their sales results.
But how exactly does Salesforce benefit your sales performance management needs? Here are five key ways that it can make a difference.
1. Data-Driven Goals
Salesforce is all about providing usable, impactful data to your team. And this can make a big difference as you set goals for your sales team and track progress throughout the year. By utilizing data to identify growth opportunities and analyze past results, you can ensure that your goals are realistic, while still pushing your sales team to deliver their best effort.
Even more importantly, however, this data makes it so you can actually track how your team is performing in relation to those goals. By analyzing your progress on a monthly, quarterly, and yearly basis, you can enjoy a clearer picture of where your successes and growth are coming from — and where additional improvement is needed. This also makes it easier to adjust your goals when necessary.
2. Improved Collaboration
Successful sales teams don’t exist in a vacuum. Rather, they use an integrated approach, working with multiple people within their team and with individuals from other departments to close sales and maintain strong customer relationships.
Salesforce makes it easy for team members to share insights, contact records, documents, and other important pieces of data to ensure that everyone involved with a particular customer or lead is on the same page. Salesforce’s social collaboration app Chatter even allows for real-time communication between team members, ensuring that important information is delivered in a timely manner.
Do you know who your top sales performers are? Do you know why one individual is doing great while another might be struggling? Even more importantly, are you providing the tools your team needs to improve? Salesforce’s data integration and artificial intelligence platform won’t just help you understand sales team performance–it will also help you take steps to improve it.
For example, Salesforce’s Einstein utilizes data to help your sales reps prioritize leads, stay up to date on customer activities, and provide proactive communication with your clients. Giving your team access to these tools ensures that you’re doing your job as a manager, taking steps to improve their performance by giving them what they need to succeed. Data analysis, meanwhile, allows you to identify top performers and underachievers so you can reward great results or intervene when necessary.
4. Cut Down on Paperwork
Sure, phasing out the paperwork might seem like a minor detail, but this step can ultimately lead to huge improvements to your company’s productivity and profitability. Rather than needing to keep track of countless paper files (which are easily misplaced or damaged), all important information regarding leads, customers, employee performance, and more are stored in an easy to navigate system.
Salesforce also provides an advantage over other digital data tracking systems thanks to its drag and drop reporting mechanisms. You can pull up needed data or create a usable report in a matter of minutes, providing quick access to the information you need the most. And with electronic communication, it’s never been easier to ensure this information is then passed along to the right people.
5. Close More Deals
At the end of the day, each of the benefits offered by Salesforce feeds into its primary goal: to help your sales team improve performance and achieve its goals by closing more deals. By providing a more efficient, modern work platform, you can improve all aspects of sales performance management, from tracking customer interactions to reporting on goals.
With improved efficiency, increased access to data, and better communication, your team will be better equipped than ever to close deals and increase your company’s profitability.