Marketing automation: 5 tips to maintain your presence on the web


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In today’s digital world, it isn’t enough to advertise your business with radio ads or magazine placements. In fact, in many situations, using these older marketing channels could cause you to miss out on your target audience altogether!

The simple reality is that today, you need to maintain a strong web presence to ensure lasting marketing success. While digital marketing may seem time-consuming at first, the help of marketing automation will allow you to have time to get the most out of these important tasks.

So which tasks are most important for maintaining a strong web presence? The following tips will help ensure that you’re always able to reach your online customers.

1. Blog Content

Regularly producing new blog content is one of the best ways to maintain a strong web presence. Not only does fresh blog content give your customers a reason to keep visiting your site, it can also improve your SEO rankings and generate valuable backlinks for your company. Of course, producing quality blog content can be quite time consuming.

While you can’t automate the actual writing of your blogs, marketing automation can still be of assistance by handling key tasks such as conducting A/B testing on your headlines, sharing your blog posts via social media, and finding quality images. These added benefits make it significantly easier to produce quality content and generate traffic for your blog.

2. Social Media

Active social media accounts are no longer optional for businesses that wish to maintain a strong online presence. The daily ins and outs of posting content, finding new followers, and engaging with other users can quickly take up all of your time if you’re not careful.

Marketing automation once again comes to the rescue by speeding up several of these key tasks. With marketing automation tools, you can schedule posts, sync your various social media accounts, and even interact with followers without needing to raise a finger. With the help of these tools, you can quickly build a large and engaged social media following.

3. SEO & PPC

SEO and PPC marketing are some of the most crucial tasks for any business in the digital marketing age. Your SEO and PPC campaigns are how many potential customers will discover your brand in the first place.

But how can you determine which keywords will work best for these essential campaigns? Marketing automation can streamline your SEO and PPC efforts by researching and grouping relevant keywords, as well as even helping you develop text for PPC ads. The use of marketing automation tools can dramatically lower the cost of these campaigns while delivering more efficient, targeted results.

4. Email Marketing

Email marketing plays a big role for many businesses, both in capturing the attention of relevant leads and guiding your potential customers through the sales funnel. Marketing automation enables you to improve email targeting and messaging so you can get better results from your efforts.

Scheduling is one of the key areas where marketing automation improves email marketing. An automated system can ensure that the right messages are delivered at the right time to your sales leads. This way, you can avoid annoying potential customers with a bombardment of irrelevant emails.

5. Analytics

At the end of the day, it is essential that you are able to determine which of your marketing efforts are working and which need extra refinement. By collecting and organizing large swaths of data, marketing automation platforms deliver information in a clear, easy-to-read report. This way, you can spend less time gathering data and more time determining how to improve your online marketing.

With actionable insights in hand, you’ll be able to make informed decisions regarding your efforts to maintain a strong web presence. Whether you need to adjust your website content or tweak your social media efforts, using data insights will help you make the most of your web marketing budget.

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