Club Sportif MAA harnesses the power of CRM

The Challenge

Lack of knowledge and resources to fully leverage existing CRM solution.

The Solution

Tailored Salesforce training and support transformed Club Sport MAA users from Apprentice to Master.

The Benefits

Optimized Salesforce solution and increased employee job satisfaction.

Share this case study

Share on facebook
Share on linkedin
Share on twitter
Share on email

Club Sportif MAA knew they needed more from Salesforce, but they just didn’t know how to get it. So, Big Bang picked up the slack.

The Challenges

Club Sportif MAA had the advantage of being a member of a group of companies that had a dedicated IT team.

However, when Club Sportif MAA departed that alliance, the company was left without the technical expertise needed to get the most out of their Salesforce account, as Sales and Member Experience Director Laurent Fayen explains.

When I need Big Bang to tackle a problem they are extremely responsive

“Previously, whenever we needed something to be done with SalesForce I would just send a request to the IT department and it would get done. Once we didn’t have that luxury and it was left to me to handle, I realized that I didn’t have the required skills to leverage Salesforce, so we were left only scratching the surface of what the solution could do”.

The Solution

Club Sportif MAA was on the hunt for a team of consultants that would allow them to harness the power of Salesforce. “We needed to dig deeper,” Fayen says. “The Club needed to have access to in-depth, comprehensive reports so that we could compare important data from quarter to quarter, year to year.”

After a bad experience with the first consulting company they enlisted, Club Sportif MAA came across Big Bang and the two struck up a relationship where Big Bang would provide support and training with the goal of transforming Club Sportif MAA from Salesforce Apprentice to Salesforce Master, and while Fayen admits he’s not quite at that stage yet, he knows that with the help and guidance of Big Bang it won’t be long.

“When I need Big Bang to tackle a problem they are extremely responsive. It’s not a matter of 24 hours and they will reply, it’s done within the next few hours, and they keep me in the loop the whole way. I would have no hesitation whatsoever in recommending Big Bang to anyone.”

Download PDF

About Club Sportif MAA

Club Sportif MAA is a multi-sport facility located in the heart of Montreal, Canada. With a total employee base of approximately 200 people, ‘the Club’ has been promoting fitness, sports, and well-being in Canada since 1881.

Club Sportif MAA’s location (covering 80,000 square meters) offers restaurants, medical services – including general medical, physiotherapy, osteopathy, acupuncture, and nutrition – as well as world-class sporting facilities.

For more information about Club Sportif MAA visit: Club Sportif MAA

Reach us

Discover the Big Bang unbiased consultative approach with expertly trained and well-versed cloud specialists.

map-world
FaviCon-breadcrumb
FaviCon-breadcrumb
FaviCon-breadcrumb

How does your organization stack up?

Take the Big Bang 360° Business Assessment to uncover opportunities concerning your people, processes, or technology.

Club Sportif MAA harnesses the power of CRM

Welcome to the Big Bang website.

We invite you to fill in your contact information to unlock full access to all the resources available in Big Bang Insights.

Club Sportif MAA harnesses the power of CRM

Welcome to the Big Bang website.

We invite you to fill in your contact information to unlock full access to all the resources available in Big Bang Insights.

Why are you contacting us today?

A Big Bang representative will contact you within 24-hours.

Strategy and planning

Cloud solutions and consulting

Staffing and training

Grow my career

Not sure? Get in touch with an expert

What are you most interested in?

A Big Bang representative will contact you within 24-hours.

Applying for a job or internship

Exploring the life of a consultant

Not sure? Get in touch with an expert

Contact us

A Big Bang representative will contact you within 24-hours.

CERTIFICATIONS