Hinge Delivers Sustained Growth with the Right System Architecture

The Challenge

Hinge required improvements to project management, communication, billing, and organizational structure to support aggressive business growth without expanding administrative headcount.

The Solution

Big Bang implemented a customized Mavenlink PSA solution integrated with Salesforce, enabling better project management and reporting capabilities across the organization.

The Benefits

Profitability Insights

Mavenlink provides clear visibility into key decision-making metrics including monthly billables, task hours, revenue forecasting, and project profitability through custom reports.

Enhanced Project Management

The platform improved Hinge’s ability to monitor ongoing projects and their current stages, while streamlining resource allocation and reassignment when needed.

Faster Sales-to-Execution Transition

Automation eliminated manual email coordination for invoicing and account setup. The organization reduced prospect-to-customer turnaround time by approximately one week.

Client Perspective

Joe Pope, Director of Business Development, noted: “We grew over 60% in the past year. If Mavenlink wasn’t capable of handling that, I think we would be in trouble now.”

He also emphasized: “I would never go back” to previous workflows and stated he would “not recommend [another] implementation partner before Big Bang, especially for the Pardot and Salesforce realm.”

Key Takeaway

Hinge’s advice for similar projects: dedicate adequate time to planning and execution, and consider eliminating legacy systems simultaneously rather than over-configuring non-conforming platforms. The team completed the project on time and within budget, achieving seamless system integration.