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5 Key Steps to Mastering your Digital Transformation
If you can answer YES to any of these questions, this workshop is for you!
- Have you wondered what marketing campaigns and activities are actually driving your top-line?
- Are you spending marketing dollars without understanding the success criteria of a given initiative?
- Do you lack the KPIs to support your marketing team’s decision-making?
- Are competitors everywhere; winning the marketing game?
- Is your finance team hesitant to provide large budgets to the marketing team?
If, after reading this, you think “the marketing team has some work to do” then this live workshop is for you.
This workshop will cover:
- An overview of Digital Transformation for marketing
- The 5 Key steps to owning your marketing ROI, from strategy to monitoring
- Valuable digital transformation tips and pitfalls to avoid
- An overview of the customer acquisition journey
- Relevant tools and approaches to consider
You will benefit from this Marketing ROI workshop most if you are:
- Department heads of marketing, finance, accounting, and technology
- Any hands-on C-level executive or director looking to better understand how to maximize the customer acquisition journey
- Anyone interested in digitalization and business transformation for a B2B or B2C organization
Featured speakers include:
- Gabriel Tupula, Chief Executive Officer, Big Bang
- Kimberly Marx, Director of Marketing, Big Bang
- Alexandre Corbasson, Team Captain, Digitad